Work
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Logcast: Social Stockholm Syndrome
Is the key to fixing social media understanding a bizarre bank robbery from 1973? This video argues yes, drawing parallels between the hostage’s adaptation and our own relationship with addictive, algorithm-driven platforms. It’s a perspective that clarifies the present problems and emphasizes the critical need for alternatives like Logcast. We even wrote a pretty comprehensive…
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Bosch: Smarthome Hackathon
How do you reduce food waste, kickstart a smarthome ecosystem, and win a hackathon?
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Levi’s: Americana
How do you get tell your full range story and get subcultures to live together?
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Adidas: Inbox First
How do you keep your biggest fans up to date without social media algorithms getting in the way?
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BIC 4-Color: Always-On Social
How do you turn something as simple as the classic BIC 4-Colour pen into an always-on social strategy and make it relevant to young fans?
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Paco Rabanne: Radical Utopia
How do you reboot a haute couture brand with the legacy and prestige of Paco Rabanne?
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Levi’s: A Cut Above
How of you show just how amazing the fit of Levi’s new 509 & 538 jeans are?
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GM Holden: Just For You
How do you thank people for buying a new car?
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Nestlé Lion: Always-on Social
How do you keep teens, in 30+ countries, interested in breakfast on social media? You do it with memes and stuff they’ll get a little LOL from that gently reminds them of the Lion brand. This stuff rolled out across all international markets on Facebook, Instagram & Twitter. To considerable success. //A 🦁
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Subway: Always-On Social
How do you grow a sandwich brand in France, the country that invented the baguette?
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Subway: @SubSuggest
How do you encourage people to break their habits and try new things at Subway?
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Strongbow: Strong on Ice
How do you get Australians to choose cider over beer as their summer drink of choice?
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The Big Chair: Big
How do you position a an online recruitment agency focused on seriously big executive jobs?
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Solo: Beach Cricket
How do you get a nation drinking a get back to a summer classic?
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Berghs: What if? Podcast
How does the world’s best communication school best explain what ‘creativity’ is to normal people?
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Berghs: If this, then then
How do you best capture the vibe of an online strategy course? You do it with If this, then that, a podcast that explores how Brand Strategy is more than just a mindset that applies to brands and the corporate world. Instead, brand strategy gives us all tools and techniques to decide what’s important, and…
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Bavarian Bier Café: Because
How do you show German hospitality is more than good beer?
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Misc. Radio Ads
Some radio and Spotify ads I’ve done. I’ve had the chance to work on a bunch of audio-content, sometimes on my own, sometimes with others. But I love being able to paint pictures with sound. Here’s a sample of projects I’ve worked on. Genesis: Change a Life Channel 7: No Horse Sense Alfred Hospital: We’re…
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Ford: Territory Postcards
How do you promote a seriously reliable SUV to Aussie families who love adventure?
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Nespresso: “Change Nothing” Site
How do you tease Nespresso’s new iconic George Clooney campaign?
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Alexa: Future World Trivia
How do you teach yourself how voice-assistants work and test people on trivia that hasn’t happened yet?
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McCann: 9,765,625 Xmas Cards
How do you thanks your clients in a way that’s both fun & personal?
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Nestlé: Pink Ribbon
How do you encourage women to regularly check their breasts?
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Independence Australia: Steps
How do you best help people living with spinal cord injury?
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Mastercard: More Priceless Time
How do you position a premium credit card to time-poor French professionals?
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Levi’s: Look Book
What’s a fresh way to preview next season’s denim collection digitally in-store?
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Jaeger-LeCoultre: 1 Second Website
How does an iconic Swiss watchmaker position itself in a world where everyone has a more accurate watch in their pocket?
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Nestlé: Global Cereals Website
How do you make a global site for the biggest breakfast food company in the world? You do it though close consultation and consensus building with all of Nestlé’s regional stakeholder. You work with two agencies (one in France and the other in Frankfurt – a whole team of designers (I was creative lead), and…
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Berghs: Yes! And…
How do you celebrate the world’s best communication students in a time of social distancing?
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Ansell: Sexercize App
How do you pitch yourself as the safest, more reliable, and most fun sexual health brand on the market?
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MotoGP: Storm the Island
How do you promote the reigning World MotoGP champion’s home race to a hardcore audience?
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Nestlé: Cini Minis #EpicFail
How do you encourage people to eat Cini Minis all year long and to get more flavour from their breakfast at the same time? You do it with a social video campaign that promotes warm milk as the key to unlock the most flavour from your Cini Minis. These videos ran their little hearts out…
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Place: Innovation Labs
How do you take some of Europe’s most vulnerable people and turn them into an unquestionable boost for the economy? Well, if you’re the clever people behind PLACE, you take people touched by Europe’s migrant crisis, and put them into innovation labs to give them every chance to turn their best ideas into start-ups. I…
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Levi’s: 501 Stay True
How to you remind a new generation that Levi’s 501 is the iconic of rock ‘n roll? Well you could launch a record label and do a photoshoot with the first band you sign – “Cut off Your Hands”. That would be a pretty rock ‘n roll start. Here are some magazine ads that ran…
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Nestlé Lion: Wild Party
How do you make a campaign that works with cool kids all over the world and drives reconsideration?
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Nestlé: Cereal Story
When you’re the world’s largest food company, how do you tell the world breakfast is healthier than ever?
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EU: Economy Explained
How do you address the concerns of the world’s central banks and money managers while keeping it relatable to all Europeans?
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Melbourne Uni: MBA
How do you reposition one of Australia’s most prestigious business schools and keep them relevant?
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Nestlé: Fitness Granola
How to you launch a new granola with a laser focus on the ingredients and still make it interesting? You anthropomorphise your ingredients with bright and beautiful stop-motion animation. This campaign ran across TV and social media to much success in central Europe where the campaign was focused. I worked on this at McCann Paris.…
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Nestlé Fitness: Teach Yourself
How do you remind people of the power of their body language?
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Ford: AR Retention Book
How do you show Ford owners that our new vehicles are loaded with the latest technology and are worth the upgrade?
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Future of Color
If I could have any job for a week, I’d like to be the guy who names new colours.