Adidas: Inbox First

How do you keep your biggest fans up to date without social media algorithms getting in the way?

Adidas: Inbox First - is an EDM CRM program designed to go direct to out biggest fans. It was created to stop social media platforms like Facebook, Instagram and Twitter from using tweaks to their algorithm from disintermediating us from our fans. It uses the latest Adidas collaborations, from Run DMC to Jeremy Scott to do that. I was creative director on this campaign.
Adidas: Inbox First - is an EDM CRM program designed to go direct to out biggest fans. It was created to stop social media platforms like Facebook, Instagram and Twitter from using tweaks to their algorithm from disintermediating us from our fans. It uses the latest Adidas collaborations, from Run DMC to Jeremy Scott to do that. I was creative director on this campaign.

You do it with an old-school email strategy to hit up people with the latest stuff to hit Adidas in Australia. 

And you make sure that you only give them content and products they’re interested in. You also need to trust your data and the insights they give you. And you need to make it surprising every month. 

//A 👟