Driven by curiosity, fear, or money (20XX → 2023)

McCann: 9,765,625 Xmas Cards

How do you thanks your clients in a way that’s both fun & personal?

By creating a web app that randomly builds sentences based on the projects and personal anecdotes you’ve shared over the last year. Because it’s much more interesting to find 9 million + random ways of saying thanks than sending another Christmas card.

A creative concept for Christmas cards from McCann Paris that uses AI to generate greetings
A creative concept for Christmas cards from McCann Paris that uses AI to generate greetings
A creative concept for Christmas cards from McCann Paris that uses AI to generate greetings
A creative concept for Christmas cards from McCann Paris that uses AI to generate greetings
A creative concept for Christmas cards from McCann Paris that uses AI to generate greetings

This was created as a proactive pitch presentation created for McCann Paris.

//A🎄


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