Driven by curiosity, fear, or money (20XX → 2023)

Subway: @SubSuggest

How do you encourage people to break their habits and try new things at Subway?

You do it with a Twitter bot that suggests completely random Subway suggestion! All as @Replies to fans. It’s a fun way to get our biggest fans to try something new and explore some of the more, how shall we say, unique flavour combinations… 

Examples of AI generated tweets for Subway Sandwiches France suggesting new sub recipes

This is something I made myself when I was at McCann Paris and you can checkout the source code on Github. Or check it out in action @SubSuggest.

//A 🥖

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