Strongbow: Strong on Ice

How do you get Australians to reconsider cider over beer as their session drink of choice?

Strongbow: Strong on Ice - Is a print and outdoor campaign designed to encourage Australians to change the way they drink cider. I was responsible for the art direction on this project.
Strongbow: Strong on Ice - Is a print and outdoor campaign designed to encourage Australians to change the way they drink cider. I was responsible for the art direction on this project.
Strongbow: Strong on Ice - Is a print and outdoor campaign designed to encourage Australians to change the way they drink cider. I was responsible for the art direction on this project.

By looking at the British habit of drinking cider on ice, we could get Aussie’s to look at cider in a new way. This campaign highlighted the serving suggestion of “Strongbow on Ice”.

It also used beautiful art direction to drive appetite appeal.

//A 🍺