Driven by curiosity, fear, or money (20XX → 2023)

Strongbow: Strong on Ice

How do you get Australians to choose cider over beer as their summer drink of choice?

By jumping on the British trend of drinking cider on ice, we could get Aussie’s to look at cider in a new way. This campaign highlighted the serving suggestion of “Strongbow on Ice”. We also used beautiful art direction to drive appetite appeal with a poster campaign that run all summer in Australia. It worked well.

An outdoor poster for Strongbow that says "Ice, Ice, Baby" and shows cider being poured into a glass in summer
An outdoor poster for Strongbow that says "Put your summer on ice" and shows cider being poured into a glass in summer
An outdoor poster for Strongbow that says "Strong on ice" and shows cider being poured into a glass in summer

//A 🍎


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