How do you position a premium credit card to time-poor French professionals?
With a campaign that focuses on fun things you can be doing while your personal assistant organises your life. Because in an age of Apple’s Siri, Google Now and Amazon’s Alexa, there’s still nothing as reliable and useful as a living, breathing, human assistant.
This campaign ran as YouTube pre-rolls & Video-On-Demand, with results that over-indexed the category average. This was helped by an A/B test and learn approach on our call to actions.
This is a project I worked on when I was at McCann Paris.