Mastercard: More Priceless Time

How do you position a premium credit card to time-poor French professionals?

Mastercard: More Priceless Time is a TV & Social Media Campaign that ran in Western Europe to promote travel with MasterCard. It encourages people to get out of their comfort zone and to easily try new things thanks to their personal concierge who can help organise your life. I was responsible for concept development and art direction on this project.

With a campaign that focuses on fun things you can be doing while your personal assistant organises your life.

Because in an age of Apple’s Siri, Google Now and Amazon’s Alexa, there’s still nothing as reliable and useful as a living, breathing, human assistant.

This campaign ran as YouTube pre-rolls & Video-On-Demand, with results that over-indexed the category average. This was helped by an A/B test and learn approach on our call to actions.

//A 💳