How do you grow a sandwich brand in France, the country that invented the baguette?
You start with an always-on social strategy aimed at French teens who spend their time on their smartphones, gaming with friends and diving into the latest pop-culture. And you finish up making jokes about famous dead people who can’t sue you…
![Facebook and Instagram posts for Subway Sandwiches France with jalapenos and astrology themes](https://adamhorne.com/wp-content/uploads/2023/07/Subway-Social-01.webp)
![Facebook and Twitter posts for Subway Sandwiches France with Donald Trump and Descartes themes](https://adamhorne.com/wp-content/uploads/2023/07/Subway-Social-02.webp)
![A Twitch screenshot for Subway Sandwiches France with a gamer enjoying his meal while gaming](https://adamhorne.com/wp-content/uploads/2023/07/Subway-Social-03.webp)
![Facebook and Instagram post for Subway Sandwiches France with Napoleon Bonaparte eating a sub](https://adamhorne.com/wp-content/uploads/2023/07/Subway-Social-04.webp)
//A 🥪