Driven by curiosity, fear, or money (20XX → 2023)

Jaeger-LeCoultre: 1 Second Website

How does an iconic Swiss watchmaker position itself in a world where everyone has a more accurate watch in their pocket?

You do it by celebrating your shortcoming on a beautiful website. A site that focuses on the idiosyncrasies of our watches. And the fact that they need to be adjusted manually to handle a leap second.

So we created this website that only existed for a second on June 30, 2015.

An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre
An example of website art direction for Jaeger-LeCoultre

I developed this concept as a pitch for Jaeger-LeCoultre. It went well and we really proved that we understood their business and their point of difference.

//A ⌚️


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