Driven by curiosity, fear, or money (20XX → 2023)

Nestlé: Fitness Granola

How to you launch a new granola with a laser focus on the ingredients and still make it interesting?

You anthropomorphise your ingredients with bright and beautiful stop-motion animation. This campaign ran across TV and social media to much success in central Europe where the campaign was focused.

I worked on this at McCann Paris. Good fun.

//A 🥣

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