Driven by curiosity, fear, or money (20XX → 2023)

The Big Chair: Big

How do you position a an online recruitment agency focused on seriously big executive jobs?

With a campaign that flirts with the hubris that often comes with high-salary, high-stress, high-prestige jobs and the people that are attracted to them… 

A newspaper advert for The Big Chair that says "CEO,OOO,OOO"
A newspaper advert for The Big Chair that shows a corporate organisation chart in a funny way
A long-copy  newspaper advert for The Big Chair where the shape of the text forms an executive chair

//A 👩‍💼


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