Driven by curiosity, fear, or money (20XX → 2023)

MotoGP: Storm the Island

How do you promote the reigning World MotoGP champion’s home race to a hardcore audience?

With a montage of the biggest thrills and spills from the previous Grand Prix and a call to “Storm the Island”. You also plaster the town in posters in the weeks before the event. Then, it pretty much sells itself…

The event poster for the Australian MotoGP

I did this with Jess Harold (Creative Director) and Royce Akers (Copywriting) at The Furnace in Melbourne, Australia. Extremely good fun.

//A 🛵

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