MotoGP: Storm the Island

How do you promote the reigning World MotoGP champion’s home race to a hardcore audience?

MotoGP: Storm The Island Australian MotoGP at Phillip Island was a TV and print campaign to promote the event. I was responsible for both print and video art direction on this project

With a montage of the biggest thrills and spills from the previous Grand Prix and a call to “Storm the Island”.

Then it pretty much sells itself…

//A 🛵