Driven by curiosity, fear, or money (20XX → 2023)

Nestlé Lion: Wild Party

How do you make a campaign that works with cool kids all over the world and drives reconsideration?

Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets. And you target it to all the screens that 17-22 year old kids spend time on.

We shot this in an old aircraft hanger in Kiev, Ukraine in an apartment that we build specifically for the shoot. It was a crazy production, that, thanks to a brave client, this campaign was the best performing Lion campaign in the last 15 years.

I worked on this campaign at with Bertrand Gruyer (and a dozen others) at McCann Paris.

//A 🦁

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