How do you turn something as simple as the classic BIC 4-Colour pen into an always-on social strategy and make it relevant to young fans?
You do it by developing each colour into a personality that reacts to events, pop-culture, and each other. And do it in a way that works in all cultures and across all markets, from Bangkok to Berlin.
![Facebook and Instagram posts for Bic 4-Colour pens with Space-X and Transformer themes](https://adamhorne.com/wp-content/uploads/2023/07/BIC-4-Color-Social-Posts-1.webp)
![Facebook and Instagram posts for Bic 4-Colour pens with dancing and sushi themes](https://adamhorne.com/wp-content/uploads/2023/07/BIC-4-Color-Social-Posts-2.webp)
![Facebook and Instagram posts for Bic 4-Colour pens with classical artwork themes](https://adamhorne.com/wp-content/uploads/2023/07/BIC-4-Color-Social-Posts-3.webp)
![Facebook and Instagram posts for Bic 4-Colour pens with soccer and rugby themes](https://adamhorne.com/wp-content/uploads/2023/07/BIC-4-Color-Social-Posts-4.webp)
![Facebook and Instagram posts for Bic 4-Colour pens](https://adamhorne.com/wp-content/uploads/2023/07/BIC-4-Color-Social-Posts-5.webp)
![Facebook and Instagram posts for Bic 4-Colour pens with Game of Thrones and Transformer themes](https://adamhorne.com/wp-content/uploads/2023/07/BIC-4-Color-Social-Posts-6.webp)
This was developed with the team at Toy Agency in Paris, France.
//A ✍️