BIC 4-Color: Always-On Social

How do you turn something as simple as the classic BIC 4-Colour pen into an always-on social strategy and make it relevant to young fans?

BIC 4-Color: Always-on social media creative content. This work was designed to work without language to ensure that I can be used in markets all over the world without needing adapting. I was responsible for creative development and art direction on these posts.
BIC 4-Color: Always-on social media creative content. This work was designed to work without language to ensure that I can be used in markets all over the world without needing adapting. I was responsible for creative development and art direction on these posts.
BIC 4-Color: Always-on social media creative content. This work was designed to work without language to ensure that I can be used in markets all over the world without needing adapting. I was responsible for creative development and art direction on these posts.
BIC 4-Color: Always-on social media creative content. This work was designed to work without language to ensure that I can be used in markets all over the world without needing adapting. I was responsible for creative development and art direction on these posts.
BIC 4-Color: Always-on social media creative content. This work was designed to work without language to ensure that I can be used in markets all over the world without needing adapting. I was responsible for creative development and art direction on these posts.
BIC 4-Color: Always-on social media creative content. This work was designed to work without language to ensure that I can be used in markets all over the world without needing adapting. I was responsible for creative development and art direction on these posts.

You do it by developing each colour into a personality that reacts to events, pop-culture, and each other.

And do it in a way that works in all cultures and across all markets, from Bangkok to Berlin.

//A ✍️