Driven by curiosity, fear, or money (20XX → 2023)

BIC 4-Color: Always-On Social

How do you turn something as simple as the classic BIC 4-Colour pen into an always-on social strategy and make it relevant to young fans?

You do it by developing each colour into a personality that reacts to events, pop-culture, and each other. And do it in a way that works in all cultures and across all markets, from Bangkok to Berlin.

Facebook and Instagram posts for Bic 4-Colour pens with dancing and sushi themes
Facebook and Instagram posts for Bic 4-Colour pens with classical artwork themes
Facebook and Instagram posts for Bic 4-Colour pens with soccer and rugby themes
Facebook and Instagram posts for Bic 4-Colour pens
Facebook and Instagram posts for Bic 4-Colour pens with Game of Thrones and Transformer themes

This was developed with the team at Toy Agency in Paris, France.

//A ✍️


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