How do you show that our SUV is the most reliable choice for Aussie families who love adventure?
You focus on the thing your competitors don’t have. Like a five year warranty. And you send your hottest prospects five postcards from their future selves. All with messages about the family adventures they could be enjoying with a SUV that’s still under the manufacturer’s warranty.
![Creative CRM postcards send to Ford customers about the adventures they are missing out of](https://adamhorne.com/wp-content/uploads/2023/07/Ford-Territory-Postcards-Upload-01-scaled.webp)
![Creative CRM postcards send to Ford customers about the adventures they are missing out of](https://adamhorne.com/wp-content/uploads/2023/07/Ford-Territory-Postcards-Upload-02-scaled.webp)
![Creative CRM postcards send to Ford customers about the adventures they are missing out of](https://adamhorne.com/wp-content/uploads/2023/07/Ford-Territory-Postcards-Upload-03-scaled.webp)
This is a project I did as creative director at Wunderman in Melbourne, Australia.
//A 🚙