Ford: Territory Postcards

How do you promote a seriously reliable SUV to Aussie families who love adventure?

Ford: Territory Postcards - is an old-school direct mail CRM campaign to encourage Ford customers to upgrade their Ford Territory SUV. It works over five touch points - as we send five fictitious postcards sent from the future and all reporting at the amazing family adventures had with the Ford Territory. I was creative director on this project.
Ford: Territory Postcards - is an old-school direct mail CRM campaign to encourage Ford customers to upgrade their Ford Territory SUV. It works over five touch points - as we send five fictitious postcards sent from the future and all reporting at the amazing family adventures had with the Ford Territory. I was creative director on this project.
Ford: Territory Postcards - is an old-school direct mail CRM campaign to encourage Ford customers to upgrade their Ford Territory SUV. It works over five touch points - as we send five fictitious postcards sent from the future and all reporting at the amazing family adventures had with the Ford Territory. I was creative director on this project.

You focus on the thing your competitors don’t have. Like a five year warranty. And you send your hottest prospects five postcards from their future selves.

All with messages about the family adventures they could be enjoying with a SUV that’s still under the manufacturer’s warranty.

//A 💌