Driven by curiosity, fear, or money (20XX → 2023)

Levi’s: 501 Stay True

How to you remind a new generation that Levi’s 501 is the iconic of rock ‘n roll?

Well you could launch a record label and do a photoshoot with the first band you sign – “Cut off Your Hands”. That would be a pretty rock ‘n roll start. Here are some magazine ads that ran for the campaign.

This is a project I worked on at The Furnace in Melbourne, Australia. I worked on this is with Jess Harold (the smartest CD I’ve ever worked with) and Royce Akers (another total legend).

//A 🥁

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