How to you remind a new generation that Levi’s 501 is the iconic of rock ‘n roll?
Well you could launch a record label and do a photoshoot with the first band you sign – “Cut off Your Hands”. That would be a pretty rock ‘n roll start. Here are some magazine ads that ran for the campaign.
![](https://adamhorne.com/wp-content/uploads/2023/07/28-Levis-Levity-501-Print-02.webp)
![](https://adamhorne.com/wp-content/uploads/2023/07/28-Levis-Levity-501-Print-01.webp)
This is a project I worked on at The Furnace in Melbourne, Australia. I worked on this is with Jess Harold (the smartest CD I’ve ever worked with) and Royce Akers (another total legend).
//A 🥁