Cini Minis: #EpicFail

How do you encourage people to keep eating Cini-Mini’s thru winter and to get more flavour from their breakfast at the same time?

You do it with a social video campaign that promotes warm milk as the 🔑 to unlock the most flavour from your Cini Minis.

These videos ran their little hearts out on Facebook and Twitter in all European markets to much success.

//A 🥛