Driven by curiosity, fear, or money (20XX → 2023)

Nestlé: Cini Minis #EpicFail

How do you encourage people to eat Cini Minis all year long and to get more flavour from their breakfast at the same time?

You do it with a social video campaign that promotes warm milk as the key to unlock the most flavour from your Cini Minis. These videos ran their little hearts out on Facebook and Twitter in all European markets to much success.

//A 🥛

Posted by: