Levi’s: Americana

How do you get subcultures to live together?

Outdoor Billboards:

Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.

Print Design:

Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.
Levi's: Americana Season Collection Launch was a giant campaign that fed content into outdoor billboard advertising, point of sale materials, magazine ads, and catalogues. I was responsible for art direction on this project.

You do it with an Americana themed costume party.

That allowed us to explore all subcultures, all at once, all in 12 hours, all in front of the camera.

//A 🇺🇸