Driven by curiosity, fear, or money (20XX → 2023)

Berghs: If this, then then

How do you best capture the vibe of an online strategy course?

You do it with If this, then that, a podcast that explores how Brand Strategy is more than just a mindset that applies to brands and the corporate world. Instead, brand strategy gives us all tools and techniques to decide what’s important, and how to turn intention into action.

A strategic approach can help make everything – home, school, life, work, relationships – just better. Every choice we make is a sort of strategy – so you might as well get good at it! This podcast explores everything from #BlackLivesMatter to why recessions are so creative.

The podcast is hosted by Michael Aneto (Chief Design Officer at SAI and course director Berghs’ online Brand Strategy course) & Adam Horne (Berghs School of Communication).

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