Social
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BIC 4-Color: Always-On Social
How do you turn something as simple as the classic BIC 4-Colour pen into an always-on social strategy and make it relevant to young fans?
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Nestlé Lion: Always-on Social
How do you keep teens, in 30+ countries, interested in breakfast on social media? You do it with memes and stuff they’ll get a little LOL from that gently reminds them of the Lion brand. This stuff rolled out across all international markets on Facebook, Instagram & Twitter. To considerable success. //A 🦁
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Subway: Always-On Social
How do you grow a sandwich brand in France, the country that invented the baguette?
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Subway: @SubSuggest
How do you encourage people to break their habits and try new things at Subway?
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Nestlé: Cini Minis #EpicFail
How do you encourage people to eat Cini Minis all year long and to get more flavour from their breakfast at the same time? You do it with a social video campaign that promotes warm milk as the key to unlock the most flavour from your Cini Minis. These videos ran their little hearts out…
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Nestlé: Fitness Granola
How to you launch a new granola with a laser focus on the ingredients and still make it interesting? You anthropomorphise your ingredients with bright and beautiful stop-motion animation. This campaign ran across TV and social media to much success in central Europe where the campaign was focused. I worked on this at McCann Paris.…
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Future of Color
If I could have any job for a week, I’d like to be the guy who names new colours.