Nestle
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Nestlé Lion: Always-on Social
How do you keep teens, in 30+ countries, interested in breakfast on social media? You do it with memes and stuff they’ll get a little LOL from that gently reminds them of the Lion brand. This stuff rolled out across all international markets on Facebook, Instagram & Twitter. To considerable success. //A 🦁
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Nestlé: Pink Ribbon
How do you encourage women to regularly check their breasts?
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Nestlé: Global Cereals Website
How do you make a global site for the biggest breakfast food company in the world? You do it though close consultation and consensus building with all of Nestlé’s regional stakeholder. You work with two agencies (one in France and the other in Frankfurt – a whole team of designers (I was creative lead), and…
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Nestlé: Cini Minis #EpicFail
How do you encourage people to eat Cini Minis all year long and to get more flavour from their breakfast at the same time? You do it with a social video campaign that promotes warm milk as the key to unlock the most flavour from your Cini Minis. These videos ran their little hearts out…
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Nestlé Lion: Wild Party
How do you make a campaign that works with cool kids all over the world and drives reconsideration?
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Nestlé: Cereal Story
When you’re the world’s largest food company, how do you tell the world breakfast is healthier than ever?
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Nestlé: Fitness Granola
How to you launch a new granola with a laser focus on the ingredients and still make it interesting? You anthropomorphise your ingredients with bright and beautiful stop-motion animation. This campaign ran across TV and social media to much success in central Europe where the campaign was focused. I worked on this at McCann Paris.…
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Nestlé Fitness: Teach Yourself
How do you remind people of the power of their body language?