Video
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Logcast: Social Stockholm Syndrome
Is the key to fixing social media understanding a bizarre bank robbery from 1973? This video argues yes, drawing parallels between the hostage’s adaptation and our own relationship with addictive, algorithm-driven platforms. It’s a perspective that clarifies the present problems and emphasizes the critical need for alternatives like Logcast. We even wrote a pretty comprehensive…
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Solo: Beach Cricket
How do you get a nation drinking a get back to a summer classic?
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Mastercard: More Priceless Time
How do you position a premium credit card to time-poor French professionals?
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EU: Economy Explained
How do you address the concerns of the world’s central banks and money managers while keeping it relatable to all Europeans?
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Nestlé: Fitness Granola
How to you launch a new granola with a laser focus on the ingredients and still make it interesting? You anthropomorphise your ingredients with bright and beautiful stop-motion animation. This campaign ran across TV and social media to much success in central Europe where the campaign was focused. I worked on this at McCann Paris.…