Driven by curiosity, fear, or money (20XX → 2023)


  • Place: Innovation Labs

    Place: Innovation Labs

    How do you take some of Europe’s most vulnerable people and turn them into an unquestionable boost for the economy? Well, if you’re the clever people behind PLACE, you take people touched by Europe’s migrant crisis, and put them into innovation labs to give them every chance to turn their best ideas into start-ups. I…

  • Melbourne Uni: MBA

    Melbourne Uni: MBA

    How do you reposition one of Australia’s most prestigious business schools and keep them relevant?

  • Geniality with Generative AI

    Geniality with Generative AI

    In the world of creative professionals, there’s a new kid on the block: generative AI. It’s powerful, unpredictable, and, at times, eerily human-like. While some fear that AI might eventually render our creative minds obsolete, we’re entering a golden age of collaboration that will call on the best of our human abilities. Here’s the secret:…

  • Links & Resources

    Links & Resources

    A rolling list of stuff that might be useful 👀 Strategy & Thinking I’m a big fan of fellow Aussie and strategy black-belt, Mark Pollard, and his work with Sweatheads. Equality & Opportunity 👏 While most articles about inclusion are woefully superficial, this one from Google’s CMO is short and smart. 🏳️‍🌈 A bunch of…

  • Choosing the right creative concept

    It should be easy, instinctive, and stress-free. How hard can it be to choose the best concept? In my experience, it’s very challenging. It’s also where many tool-kits, processes, and systems defer back to you. However, it’s one of the most critical parts of a successful campaign. And you’re on your own. According to Harvard…