Bic
-
BIC 4-Color: Always-On Social
How do you turn something as simple as the classic BIC 4-Colour pen into an always-on social strategy and make it relevant to young fans?
Driven by curiosity, fear, or money (20XX → 2023)
How do you turn something as simple as the classic BIC 4-Colour pen into an always-on social strategy and make it relevant to young fans?