How do you get a nation drinking a get back to a summer classic?
You do it by showing a couple of mates using their sandpit, barbecue and clothesline to train for beach cricket and pursue sporting glory. This run all summer on TV in Australia and it turned out to be the most success summer promotion Solo had ever ran.
I worked on this as Art Director with copywriter Royce Akers at The Furnace in Melbourne, Australia.
//A 🏏