How do you make a campaign that works with cool kids all over the world and drives reconsideration?
Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets. And you target it to all the screens that 17-22 year old kids spend time on.
We shot this in an old aircraft hanger in Kiev, Ukraine in an apartment that we build specifically for the shoot. It was a crazy production, that, thanks to a brave client, this campaign was the best performing Lion campaign in the last 15 years.
I worked on this campaign at with Bertrand Gruyer (and a dozen others) at McCann Paris.
//A 🦁