Driven by curiosity, fear, or money (20XX → 2023)

July 2020

  • Six reasons to have less case studies

    #1 CASE STUDY VIDEOS WALLPAPER OVER THIN CAMPAIGN THINKING AND EXECUTION Lots of case study videos that I see are for small, tactical, or inconsequential things. They’re rarely for big campaign thoughts that execute over time and touchpoints. #2 THE REPLACE A CAMPAIGN AUDIENCE WITH A CASE STUDY AUDIENCE The audience for these videos are…