Subway FR: Always-On Social

How do you grow a sandwich brand in the country that invented the baguette?

Subway France: Social Media Campaign was designed to promote Subway as the number one choice for French teens. I worked on this with lots of people and was responsible for the concept development and for art direction for these concepts.
Subway France: Social Media Campaign was designed to promote Subway as the number one choice for French teens. I worked on this with lots of people and was responsible for the concept development and for art direction for these concepts.
Subway France: Social Media Campaign was designed to promote Subway as the number one choice for French teens. I worked on this with lots of people and was responsible for the concept development and for art direction for these concepts.
Subway France: Social Media Campaign was designed to promote Subway as the number one choice for French teens. I worked on this with lots of people and was responsible for the concept development and for art direction for these concepts.

You start with an always-on social strategy aimed at French teens who spend their time on their smartphones, gaming with friends and diving into the latest pop-culture.

And you finish up making jokes about famous dead people who can’t sue you…

//A 🥪