Microsoft: IE Immersion Experience

How do you make people consider Internet Explorer to be more than what you use to download Google Chrome?

Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.
Microsoft: IE Immersion Experience was developed as part of a campaign to relaunch Internet Explorer in Australia. I was designed to be a full multimedia collaborative art installation with Chinese artist, Liu Bolin. This work was developed as a new business pitch. I was creative director on the project.

You do it by emphasising the seamless integration of IE into the Windows ecosystem – all in collaboration with Chinese artist, Liu Bolin.

We challenged web enthusiasts perception of the browser, and framed it as the most immersive web experience on Windows.

Created at a pitch presentation.

//A 👨‍🎤