How do you position Ford’s hippest hatchback to a young audience who cares more about a new phone than a new car?
You do it by position it as life’s ultimate escape hatch. And creating a series of creepy archetypes that any right-minded young woman would want to get-the-hell-away from!
And you create a fun campaign on Spotify to take to our audience using the language they understand. The language of music.
//A 🎵