TL;DR – The future of computing is smarter, cloud based services, running on commodity hardware. Not expensive hardware running integrated software. Apple is not positioned well for this. But maybe the power of their brand can save them. Using an explanation of Apple’s assets, boundaries, and narrative, I’ll explain why it’s causing them to make […]
Not since Guttenberg’s invention of the printing press has anything done so much to democratised media. From #BlackLivesMatter to The Arab Spring, good ideas, big ideas, can spread freely, all thanks to the free internet. OK. So let’s look at why “free” really is worth protecting. Even if that means championing online advertising. I promise […]
I don’t smoke. But sometimes I wish I did. Smoking punctuates your day. A nicotine addiction makes you get up, go out, and then come back. When you return, it demands a new focus. When you work at a desk it’s very easy to get sucked into the rathole of what you’re doing. From researching […]
I went to We Love Green on the weekend. A music festival in a beautiful Parisian park that, I kid you not, is usually full of peacocks. I was certainly among the older members of the oh-so-chic, not-so-chalant crowd. And it got me thinking about how the radical changes in how music is distributed and consumed […]
You’re at the Cannes Lions International Festival for Creativity. In about 10 years. As champagne flows and flows, rumours grow and grow. Finally it’s discovered that the Grand Prix winning campaign was created by an artificial intelligence system.