#1 CASE STUDY VIDEOS WALLPAPER OVER THIN CAMPAIGN THINKING AND EXECUTION Lots of case study videos that I see are for small, tactical, or inconsequential things. They’re rarely for big campaign thoughts that execute over time and touchpoints. #2 THE REPLACE A CAMPAIGN AUDIENCE WITH A CASE STUDY AUDIENCE The audience for these videos are […]
It should be easy, instinctive, and stress-free. How hard can it be to choose the best concept? In my experience, it’s very challenging. It’s also where many tool-kits, processes, and systems defer back to you. However, it’s one of the most critical parts of a successful campaign. And you’re on your own. According to Harvard […]
Note: This originally appeared on Berghs site. Here’s a streamlined version (that gives you the vibe of Berghs School of Communication. To crack the code on what sets Berghs apart from the competition Sarah Snavely talks to Adam Horne, Creative Director of Berghs Studio. How would you describe the Berghs’ way of teaching? Adam: It’s […]
Right! Among the empty rhetoric, virtue signalling, and lazy consensus that environmental issues seem to generate, some really interesting things are happening here in Sweden.
TL;DR – The future of computing is smarter, cloud based services, running on commodity hardware. Not expensive hardware running integrated software. Apple is not positioned well for this. But maybe the power of their brand can save them. Using an explanation of Apple’s assets, boundaries, and narrative, I’ll explain why it’s causing them to make […]
Not since Guttenberg’s invention of the printing press has anything done so much to democratised media. From #BlackLivesMatter to The Arab Spring, good ideas, big ideas, can spread freely, all thanks to the free internet. OK. So let’s look at why “free” really is worth protecting. Even if that means championing online advertising. I promise […]
I don’t smoke. But sometimes I wish I did. Smoking punctuates your day. A nicotine addiction makes you get up, go out, and then come back. When you return, it demands a new focus. When you work at a desk it’s very easy to get sucked into the rathole of what you’re doing. From researching […]
I went to We Love Green on the weekend. A music festival in a beautiful Parisian park that, I kid you not, is usually full of peacocks. I was certainly among the older members of the oh-so-chic, not-so-chalant crowd. And it got me thinking about how the radical changes in how music is distributed and consumed […]
You’re at the Cannes Lions International Festival for Creativity. In about 10 years. As champagne flows and flows, rumours grow and grow. Finally it’s discovered that the Grand Prix winning campaign was created by an artificial intelligence system.