A rolling list of stuff that might be useful 👀 Strategy & Thinking I’m a big fan of fellow Aussie and strategy black-belt, Mark Pollard, and his work with Sweatheads. Equality & Opportunity 👏 While most articles about inclusion are woefully superficial, this one from Google’s CMO is short and smart. 🏳️🌈 A bunch of… Continue reading Links & Resources
Author: Adam Horne
#6 Reasons Why Case Study Videos Shouldn’t Be The Cornerstone Of Your First Portfolio
#1 CASE STUDY VIDEOS WALLPAPER OVER THIN CAMPAIGN THINKING AND EXECUTION Lots of case study videos that I see are for small, tactical, or inconsequential things. They’re rarely for big campaign thoughts that execute over time and touchpoints. #2 THE REPLACE A CAMPAIGN AUDIENCE WITH A CASE STUDY AUDIENCE The audience for these videos are… Continue reading #6 Reasons Why Case Study Videos Shouldn’t Be The Cornerstone Of Your First Portfolio
From many, one. Choosing the right creative concept.
It should be easy, instinctive, and stress-free. How hard can it be to choose the best concept? In my experience, it’s very challenging. It’s also where many tool-kits, processes, and systems defer back to you. However, it’s one of the most critical parts of a successful campaign. And you’re on your own. According to Harvard… Continue reading From many, one. Choosing the right creative concept.
Note: This originally appeared on Berghs site. Here’s a streamlined version (that gives you the vibe of Berghs School of Communication. To crack the code on what sets Berghs apart from the competition Sarah Snavely talks to Adam Horne, Creative Director of Berghs Studio. How would you describe the Berghs’ way of teaching? Adam: It’s… Continue reading At Berghs
Junos Recycled Links: Ecology in Sweden
Right! Among the empty rhetoric, virtue signalling, and lazy consensus that environmental issues seem to generate, some really interesting things are happening here in Sweden.
Apple: Staying Smart
TL;DR – The future of computing is smarter, cloud based services, running on commodity hardware. Not expensive hardware running integrated software. Apple is not positioned well for this. But maybe the power of their brand can save them. Using an explanation of Apple’s assets, boundaries, and narrative, I’ll explain why it’s causing them to make… Continue reading Apple: Staying Smart
Online Advertising: Defending Free
Not since Guttenberg’s invention of the printing press has anything done so much to democratised media. From #BlackLivesMatter to The Arab Spring, good ideas, big ideas, can spread freely, all thanks to the free internet. OK. So let’s look at why “free” really is worth protecting. Even if that means championing online advertising. I promise… Continue reading Online Advertising: Defending Free
Smoking: A Good Reason
I don’t smoke. But sometimes I wish I did. Smoking punctuates your day. A nicotine addiction makes you get up, go out, and then come back. When you return, it demands a new focus. When you work at a desk it’s very easy to get sucked into the rathole of what you’re doing. From researching… Continue reading Smoking: A Good Reason
Live Muzak: Transient culture and the hysterical search for authenticity
I went to We Love Green on the weekend. A music festival in a beautiful Parisian park that, I kid you not, is usually full of peacocks. I was certainly among the older members of the oh-so-chic, not-so-chalant crowd. And it got me thinking about how the radical changes in how music is distributed and consumed… Continue reading Live Muzak: Transient culture and the hysterical search for authenticity
Advertising & AI: Awarded Intelligence
You’re at the Cannes Lions International Festival for Creativity. In about 10 years. As champagne flows and flows, rumours grow and grow. Finally it’s discovered that the Grand Prix winning campaign was created by an artificial intelligence system.